Roshen

Roshen is the largest Ukrainian confectionery brand, having grown from a few factories into one of the most renowned producers in Eastern Europe. The name is familiar to almost anyone who has bought candy in Ukraine: recognizable packaging, sturdy boxes. For example, Korivka Roshen sweets, made according to a traditional method with natural condensed milk and butter, are signature flavors that have remained unchanged for decades.

For the American diaspora, these are not just sweets but part of the cultural code — candies bought for holidays and given as gifts to loved ones.

Roshen Sweets and Cakes for Stable Retail Supply

The brand's catalog includes hundreds of products and is built on three pillars: cakes, boxed candies, and loose caramels. Roshen candy is available in dozens of varieties — from chocolates with liqueur fillings to caramels with berry fillings. Part of the product line holds Halal and Kosher certification.

Roshen chocolate cakes deserve special attention: "Kyiv," "Prague," and "Golden Key." Each product is made according to a recipe that the factory hasn't changed for decades.

GMI Trading is a US-based importer and distributor of European specialty foods, with more than 550 containers of specialty products entering the country this year. This volume reflects our ability to support retailers with regular replenishment, broad category coverage, and steady access to high-demand European brands.

Before placing an order, it's important to understand the product groups that comprise the Roshen product line at GMI Trading:

• frozen cakes in several packaging formats;
• boxed chocolates with chocolate and liqueur fillings;
• loose caramels with berry fillings;
• chocolate gift sets for retail;
• seasonal and limited-edition holiday items;
• Halal and kosher certified products.

This range of categories allows the store to stock several shelves with a single order, from the confectionery department to the frozen food section. The variety also helps retailers cover several customer needs at once while keeping purchasing and restocking simple for 1,000+ active customers, including distributors, retail chains, and specialty stores.

Why Does a Store Need a Separate Supplier for Roshen?

Carrying such a volume of 4,600+ SKUs directly from the manufacturer is physically impossible for a small retailer — the barrier to entry is too high, and ocean logistics are complex. Therefore, stores turn to us because we have already handled customs clearance, certification, and logistics, making it easier for them to order these products together with the rest of their assortment.

GMI Trading specializes in niche European brands and understands which items actually sell in ethnic retail and which are simply taking up warehouse space.